Marketing Administrator/Data Steward

Main duties and responsibilities:

Marketing Role

• Reports to Loughton Marketing Partner and directed by the Regional Marketing Manager
• Assisting in production and distribution of mail shots, advertisements, case studies and brochure collateral to market products and services
• Assisting in organisation and management of seminars
• Assisting in compiling marketing reports and statistics, including the location sales pipeline report
• To generally facilitate new prospect acquisition and client retention activities as required

Typical Marketing Activities

• Developing seminar invitation and direct marketing lists using the database
• Production and distribution of mailings / invitations, either in-house or via external agency including management of the response
• Researching and booking suitable seminar venues
• Attending seminars and events (when required) and ensure event is well run and managed on the day
• Development of PowerPoint presentations and suitable seminar hand-out materials
• Monitoring and producing feedback reports for each event and marketing initiative organised as required
• Development of local newsletters ensuring excellent presentation of materials
• Administration of new prospect meeting appointments
• Preparation of new prospects meetings packs
• Ensuring that the location has up-to-date stock of all relevant marketing collateral
• Administering the production and distribution of press releases (usually drafted centrally) and maintain folder of press coverage
• Administration and maintenance of location web pages
• Organising, attending and participating in location monthly marketing meetings
• Contributing to wider group marketing activities as required

Data Steward Responsibilities

• Organisation of Management meeting
• Collating information for the production of the Loughton Sales Pipeline Report
• Monitoring changes made by users within the database in an effort to prevent problematic data from entering InterAction
• Improving the overall data quality of InterAction data
• Ensuring the data for a group of contacts is accurate and complete
• Acting as Interaction champion for the location
• Running some InterAction training sessions
• Running reports from Practice Engine (PE) to find all new clients and ensure they are added to Interaction. Also ensuring changes to address data on PE have been updated on InterAction
• Adding all new contacts onto InterAction for all partners/managers
• Helping to keep mailing lists up to date (including newsletters, ebriefs, Extra, gold service, P11ds as well as industry sectors)

Administration duties

• Ad hoc typing as required

• Ability to communicate effectively and confidently at all levels
• Good telephone manner
• Drive, determination and enthusiasm
• Good inter personal skills, team player with the ability to work with others
• Excellent organisational and event management skills with strong attention to detail and ability to meet deadlines
• Competent IT skills – specifically Microsoft Packages and understanding of databases. Good Excel skills very important
• Audio and copy typing skills
• Precision in detail. Capability to produce well written and grammatically correct correspondence